These days, more and more sites are opting to add some kind of blog. While there are obvious SEO benefits to blogging, many professionals have found that the advantages of a blog extend far beyond that. Many people are stumped when they sit down at their computer and try to figure out what to write. Thankfully, with the use of available tools such as a topic generator, anyone can write on a regular basis.
Why a Topic Generator?
When a person opts to get ideas from a generator instead of farming out their content, they’re able to put a personal spin on each one of their posts. This can help customers to connect with a brand, and can lead to a strong increase in return traffic.
While many people use generators to figure out what to blog about, it can also help them figure out what they should be tweeting about, or what they should be sharing on Facebook. When a person is full of ideas, it’s easy for them to maintain a connection with their customers.
Lead generation is something many companies struggle with. However, if a company has a healthy blog, getting leads may be less of a challenge. Researchers have found that sites that have more than 400 blog posts get six times the leads of those with less. With a topic generator, cranking out content won’t be an issue.
These days, inbound links are of particular value to search engines. When a site links out to its own content, search engines rank them more highly, and visitors spend more time browsing the site. When a person uses a generator, it’ll be easy for them to connect one blog post to another. In addition, a lot of blog posts allows people to link back to old content without creating redundancies.
Less Time Researching, More Time Writing
High-quality and informative content isn’t easy to write if a person has to spend all their time thinking of an idea. However, if a person has a topic generated for them, they can spend more time researching and put together a stronger piece of content.
Study after study has found that sites with helpful content have conversion rates well above the average. When sites can push out educational pieces on a regular basis, they’ll be able to establish themselves an authority, and attract a lot of customers in the process.
Not everyone can come up with amazing ideas off of the top of their head. However, when a writer works with a generator, they can create the kind of high-quality content a good blog needs. The importance of blogging can’t be understated. Site owners should do what they need to do in order to get that content written. Sometimes that content is related to a current event, in which case one needs to stay on top of current events. Several tools on how to stay on top of hot trends are described in the ideas2apply email series. Sign up at the right to learn about many of the available automated tools.