Innovative technology plays a crucial role in business, but not always in the way most people think. It’s important to understand that technology in itself may not always bring innovation, thus offering nothing of value. It starts to become valuable once it ushers in a positive change, contributing to the development of a product or service that helps end-consumers and boosts the bottom line of a business.
So many people put a lot of emphasis on innovative technology. All they care about are top-of-the-line gadget and jaw-dropping spec sheets. While your smartphone makes use of technology, it may not necessarily be innovative. If you think about all the smartphones on the market, many are virtually the same. Innovation only occurs when technology is used to provide something new and valuable to your target audience.
What is Innovative Technology?
In the business world, it pays to know the difference between technology and innovative technology. Referring to something as technology could simply mean that it’s used to create something, whether it’s new or not. But when you characterize something as innovative, then it makes use of technology to deliver the needs of both your business and your customers.
One example is creating a website for your business. Today, it’s simply a must to build your own website so you can have a place to showcase your products or services. You use technology to create your site, but since every other business out there also employs the same technology, you can’t refer to it as innovative.
The advent of responsive web design can be described as innovative. Just a few years ago, all websites on the Internet are optimized for desktop users. But since there are now more people using mobile devices than desktop computers, developers came up with the idea of responsive web design so websites can be viewed optimally regardless of the type of device used by the visitors.There are now more people using #mobile devices than desktop computersClick To Tweet
Another example is creating mobile apps for employees and consumers. The biggest companies provide laptops or tablets to some of their employees. These gadgets usually come with a special application that the employees can use to enhance their work and make them more efficient. Similarly, mobile applications may also be offered to extend the services of a company. Fast food restaurants, for instance, have mobile apps through which their customers can place their orders instead of visiting their physical store or going to their website.
Efficient Use of Technology is Important
These are just a couple of examples that illustrate the role technology plays in innovation. With competition getting stiffer across all industries, it’s important to make the best use of technology in terms of providing a new and improved experience to target customers, be it in refining your existing products or services or developing new ones.
The biggest takeaway is that technology isn’t the only driving factor of innovation. Insight is also a fundamental element. Understanding the needs of your customers, delivering high-quality products or services and figuring out how innovative technology can bring you closer toward your goals are all essential factors to your success. Be sure to also read Learning to Innovate for more information about innovation in the workplace.